Learn & EarnInformation on finding customers, managing money & moving up in an organization - from The Bridge of the Golden Wood: A Parable on How to Earn a Living

The Bridge of the Golden Wood

Parents: Help your kids gain an entrepreneurial vision; go over this book’s ideas (and those on this page) with them. Help them discover their own interests and abilities and then focus them for success.

Nothing herein is intended to be investment or legal advice. Some information may not be suitable for someone your age. Be sure to see local and country laws about these and your money ideas.

The best place to find customers is among people you know. Even if your product or service is for a specialized audience (e.g., science teachers), your friends and family likely can refer you to people in that niche. Of course, organizations (the National Science Teachers Association, for example) are a logical first resource for reaching your target market. Find such groups online, on social media, and in your community.

Still, don’t neglect to inquire in your home/neighborhood circles! Make a list of everyone you know—leave no one out. Include any contact information you have on them. Email or call them and ask whether they know a science teacher (or whatever your target audience is) you could reach out to. In explaining your product or service, you may find that friends and family have interest as well.

To get/keep a good job and move to positions of greater responsibility and compensation, get all the education you can, and try as many things as you can to discover what interests you and what you may be good at. Remember, any ability still requires much practice for excellence. Having a clear idea of what you want to do doesn’t mean you are qualified to do it. Get as much general work experience as you can (offering service for free not only gives you experience and a good reputation, it will also help your social skills; working well with other people is a valuable ability). Dress according to organization norms (it's better to be overdressed than dressed down--anywhere). With education and some experience, you can eventually do what you love/apply for work in an organization that does what you love.

What You Get When You Give
What if you don’t get the position you want? Try volunteering in such a position. The organization will learn whether you have what’s required, and you will gain valuable hands-on experience. What if they hire you to do menial labor? Do it cheerfully if there’s an opportunity higher up to work toward. Even in a paid role, you should not be aloof of anyone in the organization--regardless of role/pay differences. Work hard (but don't sacrifice your family life). Show an interest in the bottom line (growing company revenue) regardless of your connection to sales. Never stop learning—about your job, your organization, and the industry in general. Travel. Other knowledge and experience makes you more valuable. Be creative and flexible. Be positive. Be honest. Be kind. Such traits are seldom overlooked, and organizations generally value and reward them with greater responsibility.

To manage your money—so that it doesn’t run out before your needs/wants do—don’t spend more than you earn. MAKE A BUDGET so you can track income vs. expenses and put what’s really important first (you may think the latest video game is the priority, but if you don’t have enough money to pay the power bill, the game won’t do you much good!). SAVE for emergency needs, education, a home, and/or retirement. Many financial experts recommend saving at least 10% of your income.  Consider allocating some of your income to people in need regularly.

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For money-making activities, business ideas, careers for kids, and other tips, see The Bridge of the Golden Wood: A Parable on How to Earn a Living (the go-to resource for the budding/aspiring entrepreneur and families, Hard ISBN: 978-0985398811, also an ebook: Kindle ASIN: B01N0XCPQK. More info below).

See also: www.entrepreneur.com/article/286974

MIDVALE, Utah, USA – Doing things for free may not sound like a great recipe for earning; but a new picture book by a former Silicon Valley recruiter shows how providing free service can build skills, ideas and a reputation — all of which can bring income.

“Some people graduate from high school or college and expect to be paid right out of the gate,” said author Karl Beckstrand. “Most employers want experience,” he said. “Seeing problems and providing solutions — even without pay — can give job seekers the edge.”

“The Bridge of the Golden Wood: A Parable on How to Earn a Living” (for ages 5 and up) came to Beckstrand after he had visited many schools, observing almost no curriculum on earning money.

Beckstrand’s 18th book (number one in three Amazon categories) shows how a child with an eye for solving problems helps some hungry fish and finds a treasure. This illustrated Asian folk tale comes with ideas for businesses, finding customers and managing finances.

“I hope it helps bridge the gap,” Beckstrand said, “between what kids aren’t being taught and what they need to know in order to make a living. Money shouldn’t mystify.”

Beckstrand, winner of a 2016 International Book Award, says that earners start young — with no expectation of reward. “Doing something for nothing not only helps you feel good,” he said, “it gives you experience, a good reputation and, sometimes, money-making ideas.”

“Many children and adults lack confidence that only comes through experience,” said Beckstrand. “We get experience by finding and filling needs, solving problems.”

While he wanted to be a rock star, Beckstrand’s first job out of college was as a technical recruiter in Silicon Valley. “I got that job because I had worked some summers and semesters as a human resources assistant.”

Some of the people Beckstrand recruited had great ability and egos, some had no ability and great egos, but some had an idea of what they didn’t know,” he said. “The latter group had the best chances because they wanted to learn how to bring value.”

Beckstrand worked in high tech, sales and public policy before publishing his first book. “I did get to sing professionally,” he said, “even if our band was basically a wedding band. The point is, by trying lots of things I learned what I like and developed skills that help in any industry.”

“Maybe you don’t get that Fortune 500 job,” Beckstrand said, “maybe, while you’re serving someone in need, you get an idea the turns into the next Uber or Amazon, only it’s your company.”

After a couple of books through other publishers, Beckstrand now runs Premio Publishing in Midvale, Utah. They specialize in multicultural mysteries, biographies and language books for families. “They’re not about race or ethnicity,” said Beckstrand. “They simply happen to have characters of color.” They have received awards and raves from national publications like School Library Journal, Kirkus Reviews, Horn Book’s blog and ForeWord Reviews.

Even after getting a master’s degree, Beckstrand noted that none of his courses taught earning or managing money. He says his most valuable education has come from running a business and living abroad. He has included tips he has learned in “The Bridge of the Golden Wood,” written in dyslexic-friendly font and available in hard cover (pre-order), soft cover and ebook (free on Kindle through July 23, 2017) via major distributors and PremioBooks.com.

Alternate book ideas by Jorge Cocco

Alternate sketches (Japanese) by Jorge Cocco

Business books, Spanish & bilingual books, non-fiction--always with a twist!